We use real-time data during contextually relevant moments to show users exactly what Waze can do, before they even download it.
My role:
(Art Direction & Design) Worked closely with Instrument ad agency and dev partners to design 10 real-time design templates that would work for any kind of traffic accident, no matter time of day in 10 cities. I also led creative for overall visual aesthetic to ensure consistent brand guidelines with Waze and created final City scape and time of day assets for backgrounds in development. Overall, made day-to-day design, typography, and color approvals on all assets.
We created 10 templates that let us A/B test numerous real time data including copy, imagery, animation, button styles, and more.