How do we increase user growth on Think with Google? In a span of 3 months, we conducted a series of tests on 61 assets including infographics and GIFs designed to promote TwG articles on LinkedIn and Twitter.
To make the production scalable, we created asset libraries, templates, sticker sheets, and a styleguide for easy implementation.
My Role:
(Creative Lead / Art Direction) I worked closely with Hornet design agency to create 5 video templates, 4 infographic templates, and a thorough style guide to ensure quality and consistent branding across all assets. Also made day-to-day design approvals on every asset from launch to completion of project.