A rolling pilot program aimed to create social proof that Google is a champion of small business.
For B2B, we send a direct mail kit including a welcome letter, a tip sheet, stickers and a poster with real Google reviews of their business. They can create and print more posters on a landing page where we offer 4 design templates to choose from.
For B2C, we create a social program that uses a heart shaped Google logo overlay to celebrate holidays big and small on social channels.
My Role:
(Creative Lead/Art Direction) Provided day-to-day creative direction to production agencies on all assets for Small Thanks campaign to ensure quality and consistency of work across all touch points including video, print, website, and direct mail.